In

many


areas


of


the


southern


United


States


pond


water


temperatures


are


less


than


70°


F

for


four


to


six
months

of


the


year.


Fee


fishing


facilities

in


these


areas


could


sell


rainbow


trout


seasonally.


Trout


are


active
and
feed


well


when


catfish


are


sluggish

and

not


biting.


Using

a

combination


of


catfish


and

trout


could


extend
the

fishing


season


and

improve

the


cash

flow


of


some


fee


fishing


operations.
Hybrid

striped


bass

recently


have

become

available


from

commercial


producers.


Hybrid


striped


bass

are
easily
caught


by

hook

and

line

and

could


be

marketed

through


fee


fishing.


As

hybrid


striped


bass

become
more

available


they


undoubtedly


will


enter


the


fee


fishing


market.


Striped

bass

and

hybrid


striped


bass

are
important

game


fish

throughout


the


southern


United


States.


In


many


states

there


are


specific


game


and

fish
regulations

concerning


their


production

and

marketing.


Live


Haulers


Live


hauling


truck.
Small
-

scale


producers


may


sell


fishes

to


live


haulers.

Live


haulers


usually

buy

fishes

at


the


pond


bank,


then
transport

and

sell


them

at


other


outlets


such

as

processing


plants,


pay

lakes,


recreational


lakes,


or


retail
outlets.

Small

-

scale


producers


often


have

difficulty

working


with


live


haulers


because


the


producers


lack
proper

equipment


and

experience.


Live


haulers


need


to


know


exactly

how


many


pounds,

what


size,

and

when
fishes
will


be

available.


Live


haulers


prefer

not


to


handle


small


quantities


of


fish,


less


than


1,000


to


2,000
pounds,
and

in


some


areas


not


less


than


5,000


to


10,000

pounds.

Some

live


haulers


may


use

small


trucks

to
transport

fishes

within

restricted

geographic


areas,


providing

an

outlet


for


500

to


1,000


pounds


of


fish

at


a
time.

They


prefer

that


fish

be

of


a

consistent


size.
Grading
at


the


pond


side


is


desirable.


The


producer


should


have

a

weighing


system

so

that


no

doubt


exists
about

how


many


fish

are


being


sold.


Since


many


small

-

scale


producers


do

not


have

extensive


holding
facilities,

fishes

are


often


loaded


directly

from

the


pond


to


the


hauling


truck.


This


results


in


poor


quality


water
in

the


hauling


tank.


A

supply


of


fresh,


high


quality


water


is


desirable

to


flush

out


the


hauling


tank.


Live


haulers
usually
do

not


provide


harvesting

services.


Therefore,


the


producer


has

to


have

the


equipment


and

ability

to
harvest

and

load


fishes

quickly.
Catfish,

trout


and

baitfish

are


bought

by

live


haulers.

Live


haulers


are


an

especially


attractive

market

for


small

-
scale

baitfish

producers


because


of


the


difficulty

in


entering

the


well


established

and

controlled


baitfish
distribution

system.


Direct


Sales


to


the


Public


Retailers


require

a

constant


supply


and

consistent


size


product.
Another

marketing


alternative

is


direct


sales


of


live,


whole

or


processed

fish.


This


option


requires

a

holding
facility

but


offers


the


advantage

of


a

premium


price

with


a

minimum

amount


of


dealing


with


the


public.


Specific
hours

of


operation

can

be

established.


Small


producers


may


be

open


only


a

few

hours


one

day

per


week.


This
allows

efficient


scheduling


of


time


and

reduces

time


lost

waiting

for


a

customer.


Orders

for


fish

can

be

taken
prior

to


pick


up

with


all


customers

required

to


pick


up

fish

during


a

specified


time.
If
processed

fish

are


sold


directly

to


the


public,


sanitary


processing


facilities

are


required.


Local


public

health
officials

should


be

contacted


concerning


regulations


for


processing


and

selling


aquaculture


products.


Direct
Sales

to


Restaurants,


Grocery

Stores,


and

Other


Retail

Outlets
Direct

sales


to


restaurants,


grocery


stores,


or


other


retail


outlets


often


appear

to


be

a

viable

marketing
alternative
for


small


producers.


In


most


cases

they


are


not.


Although


there


may


be

many


retail


outlets


in


the
vicinity,

they


require

a

constant


supply


and

consistent


size


product.


A

small


producer


probably


will


have

fish
available

for


only


a

very


short


time.


Even


though

the


producer


might


be

able


to


deliver


a

quality


product


at


a
reasonable

price,


the


retail


outlet


manager


will


usually

choose


an

established

distributor


or


large


producer


for