Tomatoes

are


merely


the


first


in


what


growers

hope


will
be
a

long


line

of


commercially


successful


greenhouse

-
grown

products.


The


sheer


volume


of


tomato

production
worldwide

overshadows


all


other


greenhouse


vegetables,
but

greenhouse


cultivation


of


herbs,


cucumbers,


and
salad

greens

is


continuing

to


expand.

Much
experimentation
is


also


being


done


with


strawberries,
which
are


highly

susceptible


to


soil

-

borne

diseases


that
are

no

longer


treatable


with


the


toxic

and

ozone

-

depleting
methyl

bromide.
Customers

focus


mostly


on

greenhouse

-

grown
vegetables

in


January,


but


availability

isn’t


the


only
motivator
behind


water

-

grown


produce.


Hydroponic
growing

appears

to


be

the


next


big


revolution


in
worldwide

agriculture.


Many


believe

it

has

the


potential


to
feed

large


populations

while


using


fewer


chemicals,


making


better

use

of


resources,


worrying


less


about
contamination,

and

harvesting

much


higher


yields

per


acre.


In


research


circles,


hydroponics


is


referred


to


as
controlled
-

environment


agriculture,


also


known


as

space-

intensive


agriculture.


The


goal


is


optimum


use

of
resources

while


maximizing


output


through


manipulation

of


all


growing


conditions.


The


uniformity


of


the
produce
coming


out


of


these


controlled


environments



where


the


growing


media


and

the


light


and

nutrient
inputs
are


all


carefully


calibrated



has

made


hydroponics


commercially


viable

after


the


high


initial


startup
costs

of


greenhouse


construction,


equipment,


and

supplies.
Growers

can

therefore


turn


around

and

charge

more


for


the


privilege


of


eating


perfectly


formed

tomatoes

or
peppers
in


the


dead


of


winter.


The


costs


of


greenhouse


growing


vary


greatly,


depending

on

location.


In
Canada,

winter


growing


is


more


expensive


due

to


the


region’s


cold


weather

and

short


days;


there’s


simply


a
greater

need


for


heat


and

artificial


light


sources


up

north


in


winter.


Those


needs


are


the


reason

why,

in


this
country,
huge


commercial


operations

have

developed

in


areas


such

as

Arizona


and

New


Mexico,


where
sunlight

is


abundant


and

warmer


weather

more


frequent.
Marketing

of


Products
Small
-

Scale


Marketing
Marketing

of


Aquaculture


Products


is


as

important


as

production,


financing,


cash

flow


and

other


profit
determining

factors


in


aquaculture


enterprises.


Similar

principles


are


applicable


to


small

-


or


large
-

scale
operations.

Before


beginning


production,


or


selecting


a

specific


marketing


alternative,


some


general
marketing

principles


should


be

considered,


and

a

marketing


strategy

developed.


Most


fish

producers


are
production
oriented

rather

than


market

oriented.


The


producer


who


develops


a

sound


marketing


strategy,


and
considers

marketing


as

important


as

production,


will


have

a

definite


economic


advantage

over


those


who
don’t.
Developing
your

market